I want to start a business selling false eyelashes, but I am not sure how to sell lashes. Could someone give me some insight? This is the concern of many business managers when they want to start something in the eyelash area. Are you troubled in the same situations? Do you need some guides? Let Vietnam Lash help you!
To know how to sell lashes you must know the origin of eyelash industry
You might be surprised to learn women have been looking for creative ways to enhance their eyes and lashes not just for the past several years, but millennia! However, the industry of false eyelashes that became as popular as it is today only developed in the 20th century. The most explosive of which is the appearance of eyelash extension and it has won the love of many people which flourished 20 years ago.
The origin of eyelash
The history of enhancing eyelashes was back as early as 2500 B.C during the time of the Egyptians, where women used ointments and brushes to create fluttery fanned-out lash looks. Over time, early Roman women aspired to have ultra-long lashes as having lengthy eyelashes was a belief about a moral lifestyle and chastity vows in their culture. In the 1800s, women desired for beautiful, lush lash enhancements. Then they soon find out the way to stick human hair to their eyelids to obtain their desire, even though it would be easy to get infected or allergic. Up to 1911, an expert from Canada developed a crescent of fabric material with tiny hairs attached to it. This was the primitive form of eyelashes nowaday.
What is eyelash extension
After the initiative in the 1800s, the eyelash industry slowly but surely was born. Eyelashes become more and more popular with Hollywood stars this time. Many people argue about how to sell lashes? In 1947, a British makeup artist established one of the first known companies to manufacture false lashes. Not far after that, false eyelashes were all the rage. Women everywhere were on the hunt for products to make their lashes more striking. The demand for this beauty service grew fast. Normally eyelashes do not serve enough for the needs of women. Then, in the 2000s eyelash extensions appeared and became an alteration quickly because they were more beautiful and durable.
How to sell lashes with so many types
A lot of new retailers do not know how to sell lashes and what type of lashes to sell. It is true that there are many types of false eyelashes today, divided according to many different criteria. In terms of materials, synthetic fibers are the most popular. Common false eyelash shapes include volume lashes, classic lashes or hybrid lashes, in which users prefer premade volume lashes the most.
2.1 Premade lashes and promade lashes
Premade fans eyelash extensions are fans that are ready for artist to apply to clients’ eyes. The manufacturer placed them on a lash tray and ready for you to pick up and attach to the natural lashes of your clients. These fans are from 2 to 10 lashes glued or head bonded. The purpose of pre-made fans is for the lash artist to decrease lashing time and cater to more clients, by decreasing application time.
Promade fan is a type of long false eyelashes that have not been attached to each other. When using, the artisans will take each strand and attach it to the customer’s eyelid. All of the eyelashes are vegan and cruelty-free. These expertly crafted lashes are from sustainably sourced materials, benefit the environment. The factories use a unique double heat-bonded method to ensure an ultra light-weight lash without compromising strength and ultra-thin base. Then it undergoes a special process in order to ensure the lashes do not lose their curl after application.
2.2 Volume lashes, classic lashes and hybrid lashes
Volume lashes are extra thin lashes and look like feathers. The volume lashes are applied to one single natural eyelash individually. With volume lashes, artists can apply multiple lashes per natural lash, giving your client a more dramatic look. When two eyelash extensions are applied to one natural lash it’s called 2D, if three eyelash extensions are applied to one natural eyelash then it’s 3D, etc.
By contrast, classic lashes are methods in which artists stick 1 eyelash fiber to 1 natural lash. It makes eyelashes look thicker and darker, brings depth for the client’s eyes, so it is completely perfect for clients who already have a lot of lashes, but want to add more length. The biggest difference between classic lashes and volume lashes is appearance. The classic lashes will focus on enlarging the length of the client’s lash line.
In addition, hybrid lashes are the new tendency these days. They are the combination of both volume lashes and classic lashes. The hybrid lashes offer clients a varied texture and more volume in a moderate pitch. This is also the type of eyelash extension that a lot of Hollywood stars believe in.
3. How to sell lashes with so different materials
Materials for making false eyelashes are very diverse. At first, they were usually made from real hair. After that, factories began to produce synthetic fibers to make false eyelashes. PBT fiber is the most commonly used synthetic fiber today.
3.1 Most common material made of eyelashes
Real hair was one of the most popular materials for making false eyelashes. But it is stiff, the yarn is thick and holds the curl poorly. Later, when plastic was born, experts researched synthetic fibers, the best of which is PBT synthetic fiber. PBT synthetic fiber brings soft, fluffy, lightweight and natural looking false lashes. This yarn also catches color well for color lashes. Besides, the curvature of false eyelashes made from PBT fiber is always of a high standard.
3.2 What are mink eyelashes?
Whe people search for how to sell lashes, they often hear about “mink lashes“. Mink lash extensions are the most widespread lash types in the lash industry today. One of the most common questions we receive about mink lashes is where they come from. The word ‘mink’ tends to confuse many clients that the lashes are made of animal hair. In fact, mink lashes are only called that because their texture is as soft as the animal mink hair. They are vegan and cruelty-free, and they have nothing to do with the animal mink. Mink lashes provide a light, soft, fluffy, and closely matching natural human lashes. Mink lashes are best for clients who are looking for an incredibly natural look. The downside to this eyelash is expensive.
3.3 What are silk lashes?
Silk and mink lashes are basically made of the same material, synthetic PBT. The main difference between the two is not in their material, but in their shape, finish, and weight. Silk lashes have a longer taper, the main body is thinner than mink lashes. If you compare silk and mink lashes of the same thickness, you’ll see silk lashes look lighter and softer and result in a more natural look.
4. Top 3 big wholesale countries of lashes
There are many wholesale false eyelashes that many retailers and customers enjoys. Leading among them, cannot mention wholesalers from countries with strong development in the eyelash industry such as Vietnam, China, Korea, …
Instagram: Vietnam Lash Factory
Facebook: Vietnam Lash Wholesale
Vietnam Lash is the top 1 wholesaler in Vietnam and also in the top best seller in Asia market. Not only that, Vietnam Lash is also a pioneer in the eyelash industry in Vietnam. With the desire to help women enhance their beauty, Vietnam Lash always puts itself in the position of customers to understand them. Vietnam Lash has been operating for more than 10 years, during this time it has continuously improved and improved product quality. The network of retailers and customers is expanding globally, not only retailers but many prestigious salons also import Vietnam Lash products. As the largest factory in Vietnam, we have outstanding advantages in quality and classification of eyelashes. Besides, as a manufacturer, imported orders from Vietnam Lash are affordable and do not cost retailers any additional intermediary fees.
4.2 How to sell lashes: Korea lash
Korea is one of Asia’s major false eyelash exporters. False eyelash products from Korea are beautiful, diverse and quite durable. However, the cost of the products is very high. The outstanding products of Korean fake eyelashes include mink eyelashes, silk eyelashes and some trend-following types such as colored false eyelashes, stone-encrusted eyelashes, …
4.3 How to sell lashes: China Lash
China is one of the largest false eyelash markets in the world. The fake eyelash products from China are diverse and quite cheap. However, the quality depends a lot on the brands and the price you choose. Normally, affordable eyelash lines are not too good quality and less durable.
5. How to sell lashes step by step?
Once you are knowledgeable, excited and informative about the products that you carry, how to sell lashes is no more difficult. Selling lash retail can be an important part of your job. It’s also a great way to make additional income for your business. Here are a few pro tips that we have come up with to help you get excited about selling lash retail!
5.1 Determine what do you want to sell
You know that eyelash industry is very large. There are so many terms about eyelashes that you have to learn before start your own business. You should struggle to experience all of the types you want to sell and choose some of those which is the most suitable with your business model. It’s much easier to talk with your clients and and sell products that you have personal experience using.
5.2 Choosing the wholesale
Choosing a good wholesaler is paramount when running a retail business. A good wholesale is when you can buy directly from them without having to go through any middlemen. A good example is Vietnam Lash, where the factory produces new orders according to your order. With such wholesalers, you will not have to suffer from a lot of inventory in the warehouse, do not spend too much time waiting for goods to be transferred from one intermediary to another. More importantly, you will get cheaper prices.
5.3 Prepare for a good customer service
Besides choosing a reputable wholesaler, impressing and attracting customers is the most important thing in retail. To have a good impression in the eyes of customers, you need to have a charming face. Those are the sales platforms such as Instagram, Whatsapp, Google, … And besides, you must have a professional customer care team. If sales platforms are what attracts customers, the quality of customer service is what determines whether customers will return to you or not.
5.4 Develop a trusting relationship
In order for customers to come back to you the next time, retailers also need an easy-to-remember brand name, logo and impressive packaging. When looking for wholesale, you should look to wholesalers that can provide you with private label packaging on request. Vietnam Lash will be a perfect choice for new retailers. We not only provide the most trendy packaging, but also constantly update according to the trend, helping to keep false eyelashes in the best preservation and most attractive.
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