Key Trends in Classic Lash Extensions for 2025

Classic lash extensions have always been a favourite choice at salons and spas around the world. To maintain competition and meet the needs of customers, the update of new trends is extremely important. Dive in to explore the latest trends for lashes in 2025!

Benefits of Offering Classic Lash Extensions in 2025

Increase client satisfaction

Classic lash extensions bring natural beauty, suitable for many customers and many ages. Creating outstanding eyes while still maintaining lightness and elegance will make customers satisfied and come back often (According to the survey by VietnamLash, 70% of customers return to use Classic lash extensions because it is suitable for many makeup styles).

Attract new clients

With increasing demand, your salon will easily attract customers to find natural and elegant eyelashes. By providing Classic lash extensions service, you will reach a variety of customers, from new eyelashes to those who love natural beauty.

Boost revenue

Classic lash extensions not only bring a stable number of guests but also help grow revenue thanks to customers who will need to regenerate eyelashes periodically. In addition, with quality services, you can set a higher price and still retain customer loyalty.

Trends in Classic Lash Extensions for 2025

As we head into 2025, several new and evolving trends are shaping the world of classic lash extensions. Here are some key trends that are likely to take centre stage this year:

Natural Classic 

In 2025, the trend of natural eyelash extensions, lightness and sophistication is expected to continue to increase as customers are increasingly beautiful but not too fussy. 

Customers who want a fake eyelash layer will almost choose extensions that increase the thickness without overwhelming the natural eyelashes, and Natural Classic meets this need.

The focus will be on offering lashes that mimic the natural thickness and curvature of a person’s lashes, which gives the final look a more effortless, understated appearance.

For example, before and after natural classic lash extensions:

Wet Look Classic

The “wet look” has been gaining traction in recent years, and 2025 will see it reach new heights. This style features glossy, defined lashes that appear as if they’re freshly coated with mascara, offering a bold, high-impact look.

Clients who want a more dramatic effect without committing to full-volume lashes will love this trend. The wet look style is also great for evening events or occasions where clients want to stand out. 

Wispy Classic 

The wispy style is characterized by delicate, uneven lash lengths that create a fluttery, airy effect. Wispy lashes have a charming, natural feel while still providing noticeable volume and texture, making them perfect for those who don’t want their extensions to look overly uniform.

Textured Classic

For clients looking for a bit more depth and dimension in their lashes, textured classic lash extensions are the way to go. These multi-layered designs add a full-bodied effect to the natural lash line, making the eyes appear more open and bright. 

Textured classic lash extensions can be customized with different lengths and curls to create a voluminous yet still natural look that enhances the eyes without going over the top.

Cat-eye Classic

The cat-eye look is one of the most timeless lash styles. Featuring elongated outer corners, this trend adds drama and elegance to the eyes. Cat-eye lashes are great for clients seeking a sophisticated and bold effect, especially for evening wear. 

This style can be tailored to a client’s specific eye shape, making it a highly customizable option for those looking for a more tailored lash look. 

Hybrid lash extensions (a combination of classic & volume eyelashes)

Hybrid lash extensions are a blend of classic and volume lashes, combining the best of both worlds. This trend offers the natural look of classic lashes while adding the fullness of volume lashes. 

Clients can achieve a more customizable and versatile look, which is especially beneficial for clients who want a bit more impact without fully committing to volume lashes. 

For example, before and after hybrid lash extensions:

How to Stay Ahead with Classic Lash Extensions in 2025

Here’s how you can stay ahead in the classic lash extension market: 

Keeping Up with Industry Trends

Why it matters? Trends in the beauty industry, especially lash extensions, change frequently. By staying informed, you can offer the latest styles and techniques that your clients will love.

How to do it:

  • Follow industry blogs or Instagram accounts to get updates on new trends, products, and techniques.
  • Participate in lash extension workshops, conferences, or virtual events. This gives you an opportunity to network with other professionals and learn about the newest products and techniques.
  • Reach out to your suppliers for product updates, new releases, and professional advice.

Offering High-Quality Products to Your Clients

Why it matters? The quality of your lash extensions significantly impacts client satisfaction. High-quality lashes look more natural, last longer, and make your salon stand out from competitors.

How to do it:

  • Source from reliable suppliers: Choose suppliers known for their high-quality materials and consistency, and have international certification like ISO or FDA.
  • Use top-grade adhesives and tools: Ensure that your adhesives are strong yet gentle on the natural lashes. Invest in good-quality tweezers, applicators, and other tools to guarantee precise and efficient application.

Tip: VietnamLash has a free program to receive any TWO SAMPLES in their product portfolio so you can check the quality before deciding to order.

Build a Strong Brand and Online Presence

Why it matters? In 2025, having an online presence is vital. Many clients turn to social media or websites to choose salons based on the types of services they offer and their reputation.

How to do it:

  • Post-before-and-after photos: Share your lash extension transformations on social media platforms like Instagram, TikTok, Facebook, etc. Showcase the variety of styles you offer and the high-quality results you achieve.
  • Engage with clients online: Respond to questions on social media, share lash care tips, and engage with your community. Example: “Create short Tiktok video instructions for lashes at home.”, “Schedule a direct consultation through Instagram.”

Tip: Use relevant hashtags like #ClassicLashes, #Naturallash, or #LashExtensions to make your posts discoverable by potential clients.

Why Choose VietnamLash in 2025

VietnamLash provides salons and wholesalers with the tools they need to stay competitive in the classic lash extensions market. Here’s how VietnamLash can support your business:

Customizable Eyelash Extensions

Every client is unique, and so are their lash preferences. VietnamLash offers customizable eyelash extensions in various lengths, curls, and styles, allowing you to create personalized lash designs that perfectly suit each individual’s needs.

Affordable Solutions for All Businesses

Whether you’re a small local salon or a large wholesale distributor, VietnamLash offers cost-effective solutions. Here’s how:

  • No minimum order requirements for standard products, making it easier for smaller businesses to stock up on essential supplies without committing to large purchases.
  • Bulk discounts for wholesalers, allow large-scale businesses to save money when ordering in larger quantities. This flexibility helps you keep costs low while maintaining a high standard of quality.

Cross-Sell Products to Complement Your Lash Services 

VietnamLash doesn’t just offer lashes—it’s a one-stop shop for all your lash service needs. In addition to eyelash extensions, they provide essential tools like:

  • Adhesive: Safe ingredients, long-lasting use, ensures your eyelashes remain intact.
  • Tweezers: Precision tweezers designed for easy, accurate application.
  • Lash extension tape: Essential for securing the lower lashes during application, making the process smoother and more comfortable for your clients.
  • In addition, VietnamLash also provides other cross-sell products such as eyelash extension primer, cream remover, soft pink silicone lash pad, etc. You can refer here.

Staying Updated with the Latest Trends and Innovations

The beauty industry, especially the lash market, is always evolving. VietnamLash helps you stay on top of the latest trends and innovations by providing regular updates on new lash styles, techniques, and industry news.

For example, in 2025, the trend for wispy classic lashes and wet look lashes is expected to rise, and VietnamLash will provide the products that fit these trends so your salon is always offering the freshest looks.

Tip: Regularly check with your suppliers for new product releases and trends to keep your offerings current and exciting.

Conclusion

As the lash extension industry continues to evolve in 2025, offering high-quality, trend-aligned classic lash extensions will be crucial for the success of your business. 

By staying updated with the latest trends and ensuring you offer premium products, you can keep your salon competitive and attract a loyal client base.

Stay ahead of the competition by offering the latest, high-quality classic lash extensions. Visit VietnamLash now to explore our full range. 

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