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How to grow lash business with Instagram?
It is not surprising that consumer shopping habits are gradually becoming more convenient and fast with smartphones and social networking applications. Whether for the purpose of comparing prices or finding promotional programs, platforms like Facebook or Instagram also help brands reach more customers. By the end of 2023, there would be an average of more than 2.5 billion monthly active users on Instagram. If you can market eyelash extensions on this platform effectively and smartly, it is a great place to make money. Let’s grow lash business with Instagram with this article right now!
Build a solid foundation before grow lash business with Instagram
Before you like promoting lash business on Instagram or attract customers from Instagram posts, you need to have a solid business account and a stable marketing strategy. So let’s see how to create a solid foundation with Instagram!
1. Open a business account for your brand
One of the first important Instagram lash business tips I want to talk about is having a separate business account for your eyelash extension brand. You wouldn’t want to post promotional posts on your personal Instagram and vice versa, customers wouldn’t want to follow daily stories about your children or pets, right? So please separate clearly between personal accounts and business accounts.
Instead of having to do complicated account creation operations such as date of birth, gender, email activation, etc., with Instagram you can quickly create a business account with 3 pieces of information: email, user and password. password. A business account will help you have more quality posts, focusing on products and services to attract more customers.
2. Increasing lash clients with Instagram by making your account attractive and visual
When creating a business account, choose a name that speaks to your field of eyelash extensions and services in a concise, impressive, and easy-to-remember manner. In fact, there are many brands whose names are so elaborate that customers cannot find them a second time, even though they are very impressed with them. Don’t take biographies lightly! A compelling bio and link to your website can intrigue potential customers and bring them to your website naturally.
Besides, the profile picture and bio are also something that requires effort. Harmoniously combine your eyelash extension brand logo on the website with a vibrant, outstanding color tone to impress customers!
A bio is a summary of your eyelash business so it should include some information:
- Your business address
- Your expertise
- Work time
- Website link if available
- Contact Details
You can also add your eyelash salon’s Facebook page or main website to your Instagram bio as a good approach to promote yourself.
And please make sure your account is public so everyone can see your brand, unless every effort will be nonetheless. About the details of promoting lash business on Instagram, we have already researched and made a very clear blog
3. Post regularly and consistently to promote lash business on Instagram
You can choose a fun or professional style for your Instagram posts, but remember to grow lash business with Instagram, your posts need to be consistent from the start. That means go for a fun, friendly style or a classy, professional style. Don’t mix them up and your posts and images become cluttered.
Plan to post daily or weekly. You can use apps and online resources that can recommend optimal posting times based on your target audience and location.
Be persistent in posting at the same time every day, and you will see results in a short time.
How to grow lash business on Instagram by using hashtags
Another Instagram lash business tip that you need to know when selling eyelashes online is to use hashtags. Hashtag helps your posts reach your audience more naturally. You can research hashtags related to your niche or create your own hashtags using online tools. Let’s see more about hashtags!
1. Step-by-step strategy in creating hashtags to grow lash business with Instagram
For each Instagram post, you can attach 20 hashtags. Finding so many hashtags for each post is really time-consuming. But don’t worry, use this ladder method to optimize your work.
To do this, you need to find:
- 6-8 specific hashtags. These are hashtags that usually have around 50k-100k posts. This ensures you have a chance to reach at least some accounts. Keywords for these hashtags are small niches, or more detailed about your product (For example: #3Dvolumelash)
- 4-6 Medium sized hashtags for ranking. These are hashtags that have between 100k and 500k posts. This hashtag helps you reach a broader spectrum of searchers, for example: #volumelash; #promadeeyelash; #classiceyelash
- 1-2 large hashtags that are difficult to rank for. These are hashtags that have between 500k and a million posts. Posts with this hashtag and there can be many are vying for the top spots. You need to replace a few of them to be able to rank here! (For example: #eyelashextensioninAmeria; #Vietnamlash; #colorlashextensions)
- 1-2 Mega hashtags are difficult to rank for. These are hashtags that have over a million posts in them. Posts containing this hashtag will determine whether your post goes viral or not. Your chances of ranking here are very small and this is why you should only use a few of these cards! (For example: #eyelashextension; #wholesalerlashextensions)
2. Create hashtags about Instagram lash business tips using the free Predis.ai software
Instagram has a free hashtag generator called Predis.ai. It helps search Instagram according to your preferences and displays the most popular, top or random hashtags, assisting you in creating hashtags for a post about eyelash extensions on the platform.
3. Seemingly unrelated hashtags also help promote lash business on Instagram
To reveal to you a small Instagram lash business tip, add some hashtags that are not eyelash extensions but hashtags related to beauty care in your post. Spend 1-2 hashtags on keywords like #nailsaloncalifornia and #waxingparis to reach more people when they are looking for beauty solutions. This will help them know more about your business even if you don’t offer these services. One day, you will have to thank these hashtags because customers will come to you.
How to grow lash business with Instagram by interacting with customers and other accounts
Besides setting up your account and creating posts, another thing that helps you grow your lash business with Instagram is interaction. So, who does an eyelash extensions business account need to interact with and how? Let’s see.
1. Interact with followers and customers
Don’t just post and post. Actively interact with customers or followers by dropping hearts and responding to their comments. Thank you for the positive comments and don’t forget to listen to the comments to have a more objective view.
2. Collaborate with KOLs and KOCs
When selling eyelashes online, don’t forget the influence of KOLs and KOCs in the beauty industry. They are the people who can help increase the reach of your products and services significantly. By providing a percentage for orders thanks to the links of KOLs and KOCs, you can increase product sales.
If you’re just starting to think about growing your lash business with Instagram with limited capital, collaborate with smaller micro-influencers first to boost it gradually.
3. Analyze insights into your Instagram growth
It’s essential to understand what works and what doesn’t. Use Instagram Insights to track the growth, follower engagement, and performance of each of your stories and posts to optimize what’s working and capitalize on posts that are getting the most bang for your buck. higher interaction.
Reviewing and analyzing helps you understand your customers better. The more you understand how customers interact with content, the more you can build engaging content that drives business growth.
Grow lash business with Instagram thanks to inherent tools
Finally, to grow your eyelash business on Instagram, you need to understand the platform’s tools and requirements for images and content.
1. Using Instagram stories
Like personal accounts, business accounts are also provided with a number of features by Instagram to increase audience engagement and increase your audience.
Instagram Stories are a powerful way to engage your audience. The limit of a story is 15 seconds. Therefore, learn how to impress each story you post and make sure it reaches your customers.
These short stories can focus on promoting the product such as the characteristics of eyelash types, designs, and colors of eyelash extensions. To promote lash business on Instagram, invest in filming the most honest and clear images.
2. Using Instagram Reels to post longer videos
Don’t just post about eyelash extensions. To be able to grow lash business with Instagram, posts need to be diverse and meet many other needs of customers. For example, instructions on how to apply eyelash extensions and how to distinguish high-quality eyelashes from low-quality eyelashes. These articles will reach customers better thanks to long videos posted in reels. Take full advantage of these tools!
Conclusion
So through this article, I have given you all 10 tips to grow lash business with Instagram. Optimize your business’s Instagram page right away following the instructions I mentioned above. If you don’t have an Instagram page for your business yet, why not start right away. I have selected the above tips quite carefully, but I know they are not all. If you have any good tips, don’t hesitate to leave a comment to let me know! Hopefully after carefully reading these 10 tips, you will have a better eyelash business strategy. And if you like this article, don’t forget to share it, as well as read similar articles on our website.
