Many spa and salon owners hesitate to ask for prices when buying eyelash extensions wholesale, especially when the eyelash extensions price list is unavailable. This lack of transparency can create uncertainty and confusion. How do you build an eyelash extension price that will help wholesale brands attract salons, spas, and eyelash extension specialists?

In this guide, we’ll explore the importance of having a clear, professional eyelash extension price and how it can help you establish trust with your customers, increase sales, and build lasting business relationships.

Why is a Price List Important for Wholesale Eyelash Extension Brands?

Having a well-structured, transparent price list is essential for several reasons:

Increase Professionalism and Credibility

For salon and spa owners, transparent pricing is crucial when planning purchases. A professional price list builds credibility and establishes your brand as reliable and transparent. With one, potential customers might perceive your business as professional and trustworthy.

Attract and Retain Customers

A transparent eyelash extension wholesale price list attracts new customers and helps retain long-term partners. When your customers know what they are paying for exactly, they trust your business and return for repeat orders. It also eliminates any confusion that may arise from unclear pricing.

Support Marketing and Sales Strategies

By offering competitive entry prices, you make it easier for spas and salons to offer attractive promotions or discounts to their clients. A well-structured price list supports your sales strategies and helps your customers market your products effectively.

Factors to Consider When Building a Wholesale Eyelash Extensions Price List

Market Research

Before you set your prices, it’s essential to understand your competitors’ pricing strategies. Conduct market research to analyze what other wholesale eyelash extension suppliers are charging.

Knowing the price range will help you remain competitive while ensuring that your products are priced at a level that suits the needs and budget of your B2B customers.

Research Domestic Prices in the U.S. Market and International Prices

When building a wholesale price list for eyelash extensions, it’s crucial to understand the price differences between the U.S. market and international markets. This knowledge helps suppliers adjust their pricing strategies to remain competitive and build long-term relationships with customers.

Below is a comparison of eyelash extension prices between the U.S. domestic and international markets to give you a clearer view.

Eyelash Prices in the U.S. Market

The U.S. market is one of the largest and most developed in the beauty industry, especially for eyelash extension products. U.S. wholesale prices tend to vary depending on product quality and order volume. Here are some reference prices for eyelash extensions in the U.S.

Classic Eyelash Extensions: The average price is around $15 per tray.
Volume Eyelash Extensions: The average price is around $15 per tray.
Premium Lashes: The price ranges from $5.18 to $10.92 per tray, depending on the type of lashes and the number of fibers in each fan.

Source: The Lash Professional, PMU Hub

Eyelash Prices in International Markets (Asia, Europe)

In international markets, especially in significant manufacturing countries like China and South Korea, eyelash prices can be significantly lower compared to the U.S. market. However, international shipping costs, import taxes, and exchange rates can alter the final price. Below are some reference prices from international markets:

Vietnam Market:

Classic Eyelash Extensions: The average price is around $4.50 per tray, as offered by Vietnamlash.
Volume Eyelash Extensions: The average price ranges from $3.90 to $10.92 per tray, depending on the lash style and number of fibers
Premium Lashes: Prices range from $5.90 per tray per tray, depending on the type of material (e.g., mink or silk) and the number of fibers in each fan.

Source: VietnamLash

Chinese Market:

Classic Eyelash Extensions: Approximately $5.99 per tray, depending on thickness and type.
Volume Eyelash Extensions: Approximately $5.99 per tray, for 0.03MM, 0.05MM, and 0.07MM variations.
Premium Lashes: Approximately $5.99 per tray, regardless of thickness (0.03MM, 0.05MM, 0.07MM).

European Market:

Classic Eyelash Extensions: Approximately £7.99 per tray.
Volume Eyelash Extensions: Around £7.99 per tray.
Premium Lashes: Prices range from £7.99 to £15.99 per tray, depending on the specific type and style.

Source: LondonLash

Price Comparison: U.S. vs. International Markets

Market	Classic Eyelash Extensions	Volume Eyelash Extensions	Premium Lashes	Source
U.S. Market	$15 per tray	$15 per tray	$5.18 – $10.92 per tray	The Lash Professional, PMU Hub
Vietnam Market	$4.5 per tray	from $4.5 per tray	$5.9 – $10.92 per tray (mink/silk material)	VietnamLash
Chinese Market	$2.88 – $3.25 per tray	$2.94 – $3.72 per tray	$2.20 – $2.60 per tray	Trade Weels
European Market	£7.99 per tray (~$10)	£7.99 per tray (~$10)	£7.99 – £15.99 per tray (~$10 – $20)	LondonLash

Production and Distribution Costs

The final eyelash extension price includes raw materials, production costs, packaging, and transportation. Don’t forget to factor in the costs of warehousing, shipping, and any advertising or promotional support (like point-of-sale materials or training videos) you offer your customers. You should reflect these costs in your wholesale price.

Quantity-Based Pricing Policy

Price flexibility is crucial in catering to both small and large orders. Offer tiered pricing based on order quantity—discounts for bulk purchases (e.g., 50, 100, 500 boxes). Offering flexible pricing policies helps you accommodate large spas and independent specialists.

Product Quality

The price you charge should reflect the quality of the products. High-end, durable eyelash extensions made from premium materials can command higher prices, while budget-friendly options should be priced accordingly. This ensures that your price list matches your customers’ expectations regarding product durability and safety.

Distribution Area

Prices should also be adjusted depending on your target market. Domestic pricing might differ from international pricing, factoring in shipping costs, import taxes, and other logistical considerations.

How to Build a Basic Price List

When building your price list, use the following basic formula:

Selling Price = Product Cost + Operating Cost + Desired Profit

Product Cost: This includes raw materials, production, and packaging prices.
Operating Cost: Shipping, marketing, warehousing, and other overheads should also be factored into the price.
Desired Profit: Typically, this is a percentage of the total cost. This usually anywhere from 20% to 50%. depending on the industry

Ensure your price is competitive but covers all your costs and desired profit margin. Don’t set a price that’s too high or too low compared to your competitors.

Product Classification: How to Organize Your Price List

To make it easier for your customers to navigate, consider creating a price list by product type:

Classic Lashes
Volume Lashes
Hybrid Lashes
Trendy Lashes (e.g., Wispy Sets)

Additionally, you can offer combo packages that include accessories like glue, tweezers, and removers. This makes it easier for salons to purchase everything they need and adds value to your offering.

Price by Quantity: Offering Quantity Discounts

Encourage larger orders by offering tiered pricing based on quantity. For example:

50 Boxes: Discounted by 5%
100 Boxes: Discounted by 10%
500 Boxes: Discounted by 15%

Incorporate shipping costs and region-based incentives into these bulk pricing models. For example, customers ordering from a particular region might benefit from reduced shipping fees.

Adjust Prices According to Customer Groups

Large Salons: Offer special wholesale incentives or support for shipping costs.
Independent Specialists: Offer small combo packages at preferential pricing, which makes it easier for individual lash technicians to buy in smaller quantities while still enjoying some discounts.

Regularly Update Your Price List

Your price list should not be static. Regularly update it based on fluctuations in production costs, market trends, or new promotions. Keeping your price list fresh ensures that it remains relevant and competitive.

Benefits of Investing in a Transparent and Attractive Price List

Improve the Partner Experience

A transparent price list makes it easier for salons, spas, and individual professionals to make informed purchasing decisions. It also eliminates the hassle of asking for prices whenever they need to place an order.

Increase Competitiveness

A clear, competitive price list can set your brand apart from competitors. It shows that you are confident in your pricing and products, which can help you gain a competitive edge in the market.

Build Long-Term Relationships

Offering fair and transparent pricing builds trust, which leads to ssolid andlasting relationships with your customers. The better the relationship, the more likely your customers will return for future orders.

Common Mistakes When Building a Price List

Overcomplicating Pricing

While it’s tempting to offer numerous tiers or discounts, a price list that’s too complicated can overwhelm customers. Keep it simple and easy to understand.

Failing to Factor in All Costs

Be sure to include all operational costs in your pricing formula. Remembering to account for things like shipping, marketing, or storage could prevent you from losing money in the long run.

Underpricing or Overpricing

Prices that are too high will drive customers away, while prices that are too low might hurt your profit margins. Striking the right balance is kcritical

Tips for Optimizing Price Lists for Wholesale Eyelash Extension Brands

Create Seasonal Promotions

Offer special promotions during holidays or create combo packages with accessories. These promotions can boost sales and attract new customers.

Click here to contact us or get a detailed price quote from VietnamLash!

B2B Customer Support

Provide valuable resources for your customers, such as how-to videos, training, and live support services. This can help them use your products effectively and build loyalty.

Increase Marketing

Your price list can also act as a marketing tool. Ensure it’s visible on your website, in email campaigns, and in other advertising channels. Providing a clear and transparent pricing strategy not only helps your customers but also promotes your brand.

Conclusion

A well-crafted eyelash extension price list is more than just a list of prices—it’s a powerful tool that helps optimize profits, attract customers, and build long-term business relationships. A transparent and attractive price list makes purchasing easier, increases competitiveness, and helps your brand stand out in a crowded market.

If you’re ready to take your eyelash extension business to the next level, look no further than VietnamLash. We provide high-quality, wholesale eyelash extensions in large quantities to meet the needs of your business. Start working with us today and watch your profits grow!