+84 862 765 053Many lash owners and wholesalers always seek high-quality eyelash extension suppliers and aim to negotiate the best eyelash extensions price that aligns with your business strategies. However, the process of securing wholesale eyelash extensions depends on various factors. Therefore, this article will help you get the best deal for your business.
Why Is It Important to Get Wholesale Eyelash Prices?
1. Maximize Profit Margins
For salon and spa owners, the wholesale eyelash extension price varies significantly across different regions. This fluctuation is even more noticeable when comparing retail and wholesale pricing for various customer segments that suppliers cater to. Choosing the right eyelash extension supplier is crucial, as it allows you to secure better pricing while maintaining consistent or even superior product quality.
Market research reports indicate that wholesale eyelash extension prices in Asia tend to be lower compared to suppliers in European markets. This makes it essential for businesses to consider regional pricing differences when selecting a supplier.
Once you’ve narrowed down suppliers by region, the next step is to find the right partner to get the best wholesale eyelash extension price. Imagine sourcing from a supplier in a low-cost market—this would give you a significant advantage. A lower wholesale eyelash extension price means reduced costs for your business and higher profit margins, helping you stay competitive in the industry.
2. Attract and Retain Customers
A transparent wholesale eyelash price list not only attracts new customers but also helps retain long-term business partners. When buyers know exactly what they are paying for, it fosters trust and encourages repeat purchases. Clear pricing also eliminates confusion, making transactions smoother and more efficient.
3. Support Marketing and Sales Strategies
Competitive wholesale eyelash prices enable spas and salons to create attractive promotions and discounts for their clients. A well-structured price list supports your sales strategy, making it easier for your customers to market and resell your products effectively.
By securing the best wholesale eyelash price, your business gains a competitive edge, enhances customer trust, and improves overall profitability.
Factors to Consider When Looking for Wholesale Prices
Market Research
Before you set your prices, it’s essential to understand your competitors’ pricing strategies. Conduct market research to analyze what other wholesale eyelash extension suppliers are charging. Knowing the price range will help you remain competitive while ensuring that your products are priced at a level that suits the needs and budget of your B2B customers.
Research Domestic Prices in the U.S. Market and International Prices
When building a wholesale price list for eyelash extensions, it’s crucial to understand the price differences between the U.S. market and international markets. This knowledge helps suppliers adjust their pricing strategies to remain competitive and build long-term relationships with customers.
Below is a comparison of eyelash extension prices between the U.S. domestic and international markets to give you a clearer view.
Eyelash Prices in the U.S. Market
The U.S. market is one of the largest and most developed in the beauty industry, especially for eyelash extension products. U.S. wholesale prices tend to vary depending on product quality and order volume. Here are some reference prices for eyelash extensions in the U.S.
- Classic Eyelash Extensions: The average price is around $15 per tray.
- Volume Eyelash Extensions: The average price is around $15 per tray.
- Premium Lashes: The price ranges from $5.18 to $10.92 per tray, depending on the type of lashes and the number of fibers in each fan.
Source: The Lash Professional, PMU Hub
Eyelash Prices in International Markets (Asia, Europe)
In international markets, especially in significant manufacturing countries like China and South Korea, eyelash prices can be significantly lower compared to the U.S. market. However, international shipping costs, import taxes, and exchange rates can alter the final price. Below are some reference prices from international markets:
Vietnam Market:
- Classic Eyelash Extensions: The average price is around $4.50 per tray, as offered by Vietnamlash.
- Volume Eyelash Extensions: The average price ranges from $3.90 to $10.92 per tray, depending on the lash style and number of fibers
- Premium Lashes: Prices range from $5.90 per tray per tray, depending on the type of material (e.g., mink or silk) and the number of fibers in each fan.
Source: VietnamLash
Chinese Market:
- Classic Eyelash Extensions: Approximately $5.99 per tray, depending on thickness and type.
- Volume Eyelash Extensions: Approximately $5.99 per tray, for 0.03MM, 0.05MM, and 0.07MM variations.
- Premium Lashes: Approximately $5.99 per tray, regardless of thickness (0.03MM, 0.05MM, 0.07MM).
European Market:
- Classic Eyelash Extensions: Approximately £7.99 per tray.
- Volume Eyelash Extensions: Around £7.99 per tray.
- Premium Lashes: Prices range from £7.99 to £15.99 per tray, depending on the specific type and style.
Source: LondonLash
Price Comparison: U.S. vs. International Markets
| Market | Classic Eyelash Extensions | Volume Eyelash Extensions | Premium Lashes | Source |
| U.S. Market | $15 per tray | $15 per tray | $5.18 – $10.92 per tray | The Lash Professional, PMU Hub |
| Vietnam Market | $4.5 per tray | from $4.5 per tray | $5.9 – $10.92 per tray (mink/silk material) | VietnamLash |
| Chinese Market | $2.88 – $3.25 per tray | $2.94 – $3.72 per tray | $2.20 – $2.60 per tray | Trade Weels |
| European Market | £7.99 per tray (~$10) | £7.99 per tray (~$10) | £7.99 – £15.99 per tray (~$10 – $20) | LondonLash |
Production and Distribution Costs
The final eyelash extension price includes raw materials, production costs, packaging, and transportation. Don’t forget to factor in the costs of warehousing, shipping, and any advertising or promotional support (like point-of-sale materials or training videos) you offer your customers. You should reflect these costs in your wholesale price.
Quantity-Based Pricing Policy
Price flexibility is crucial in catering to both small and large orders. Offer tiered pricing based on order quantity—discounts for bulk purchases (e.g., 50, 100, 500 boxes). Offering flexible pricing policies helps you accommodate large spas and independent specialists.
Product Quality
The price you charge should reflect the quality of the products. High-end, durable eyelash extensions made from premium materials can command higher prices, while budget-friendly options should be priced accordingly. This ensures that your price list matches your customers’ expectations regarding product durability and safety.
Distribution Area
Prices should also be adjusted depending on your target market. Domestic pricing might differ from international pricing, factoring in shipping costs, import taxes, and other logistical considerations.
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B2B Customer Support
Provide valuable resources for your customers, such as how-to videos, training, and live support services. This can help them use your products effectively and build loyalty.
Increase Marketing
Your price list can also act as a marketing tool. Ensure it’s visible on your website, in email campaigns, and in other advertising channels. Providing a clear and transparent pricing strategy not only helps your customers but also promotes your brand.
