+84 862 765 053The year 2025 promises to bring changes that will stir up the eyelash extensions market. Are you ready to discover the next exciting thing? Let’s dive in!
Inspiration and Lash Extension Trends for 2025
Lash Color
With the rise of colored lashes, customers seem to be looking for something more exciting than traditional black lashes. Colored eyelash extensions, including ombre and multi-toned options, are expected to be one of the top lash extension trends for 2025.
Colored eyelash extensions offer creative styles for customers to express personality and prominence in events and festivals.
Ombre eyelash extensions: A gradual color transition from one color to another or from dark to light, ombre eyelashes provide a unique and attractive look.
Multi-tone eyelashes: A blend of two or more colors to create creative, colorful and striking eyelashes.
Why it works:
Colored lashes are perfect for clients looking to express their individuality. With the growing popularity of creative beauty looks on platforms like TikTok and Instagram, adding colorful lashes to your portfolio can attract a younger, trend-savvy clientele.
Pro Tip for Salons:
- Offering a variety of color palettes, including trending colors like lavender, coral and metallics.
- Regularly update seasonal promotions, such as light eyelashes for spring or bold jewel tones for winter, to attract customers to use the service.
Natural Lash Extensions Looks
Minimalism is making waves in 2025 and promises a comeback for natural lash extension.
Why the comeback? Natural eyelash extensions never really went out of style, especially when beauty lash extension trends have evolved toward minimalism and makeup like “no makeup”, the need for a luxurious look while still retaining a natural look has increased. This style subtly enhances the beauty of the eyes, making them ideal for everyday wear.
In 2025, expect customers to continue to demand lighter, softer eyelash extensions that blend seamlessly with their natural lashes.
Why it works:
The natural, sophisticated look that natural eyelash extensions bring is suitable for many customers. In addition, this trend is popular because of the growing demand for simple beauty routines that do not require much care.
Pro Tip for Salons:
- Invest in soft, premium-quality lashes to achieve a natural, delicate effect that is comfortable to wear. You can refer to: High-quality Korean PBT material.
- Pair these extensions with lash serums or growth-enhancing treatments to promote natural lash health, which clients will appreciate.
Wet set Natural Lash Color With a Lash Tint
Natural eyelash color when combined with wet eyelashes will create a beautiful dewy effect, looking fresh and natural. The wet eyelash extension technique involves applying eyelash extensions with a glossy layer, which when combined with colored eyelash powder, will create a wet look as if it has just been exposed to water.
Ideal for customers looking for eyelashes that look “wet”, attractive, and thicker than natural eyelashes without the stiffness of traditional eyelash extensions.
Refer to the article for more information about wet set lash extensions here.
Why it works:
This style bridges the gap between natural lashes and extensions, appealing to customers who desire naturally beautiful lashes that are attractive and require little maintenance.
Pro Tip for Salons:
- Offer consultations to explain how lash tints can complement natural lash sets, particularly for clients with lighter lash tones.
- Ensure technicians are trained in achieving the “wet look” to create a consistent and polished effect.
Spiky Lashes
Pointed lashes are becoming popular with many clients looking for a bolder and more dramatic look. These lashes create a pointed textured effect, which adds depth and drama to the eyes.
To prevent spiky lashes from looking too harsh, it’s important to maintain balance in the overall design. You can adjust the length and curl of each lash, ensuring they are shaped to highlight texture without overwhelming the natural shape of your eye. By creating a balanced design, you will give your clients a bold look that still enhances the beauty of their eye shape.
Why it works:
Pointed lashes create a strong visual impression, giving customers a striking look, and emphasizing personality and confidence. The balanced design draws attention to the eyes and pairs easily with bold fashion choices, making them a favorite among women who enjoy individuality.
Pro tip for salon:
- Strategic placement: Use different lengths to customize the spikes, focus on the outer corners for a cat-eye effect, or distribute them evenly for a balanced look.
- Blends with natural eyelashes: Blends lashes that blend perfectly with the client’s natural eyelashes to avoid a harsh, artificial look.
- Customer consultation: Advice on length options and pointed eyelash distribution suitable for eye shape and desired style.
Eco-Friendly and Sustainable Lashes
As sustainability becomes a top concern for consumers, demand for environmentally friendly eyelash materials is increasing. In 2025, environmentally friendly materials are expected to take centre stage, because of their non-toxicity and friendliness to the environment.
Suggesting some eco-friendly materials that readers can refer to:
- Biodegradable lash materials (Korean PBT): Known for their lightness, durability, and natural look, PBT lashes are biodegradable, making them an eco-friendly alternative to traditional materials.
- Or faux mink lashes: The special feature of this fibre is that it is made from high-quality synthetic fibre but simulates the softness, naturalness, and durability no different from real mink fur, especially avoiding ethical and sustainability issues.
Why it works:
Providing environmentally friendly eyelash extension options demonstrates that your business is also aware of sustainability and environmental protection, which attracts customers who love sustainable products.
Pro Tip: VietnamLash offers lash extensions made from both Korean PBT and Faux mink lashes. Products are designed according to customer requirements without compromising on quality or style.
How to Stay Ahead of Lash Extension Trends in 2025
Training and Certifications
Lash extension trends are constantly changing to suit customer styles and preferences. To keep up with the latest lash extension trends, it’s essential to invest in ongoing education and training for yourself and your staff.
Training on new techniques ensures your business provides top services in line with the latest lash extension trends. Additionally, obtaining certifications from reputable lash training programs will boost your salon’s credibility and attract more clients.
Recommendations for 2025:
- Sign up for the latest lash extension trends courses and receive a course completion certificate.
- Search for and participate in Lash Conventions 2025 and practice advanced styling techniques.
Stocking Trendy Products
Partnering with reliable suppliers who offer trendy and customizable products is essential for meeting client demands.
Benefits of customization: Custom products, such as private-label packaging or tailored lash styles, can set your salon apart from competitors.
Pro Tip: At VietnamLash, we provide not only high-quality lash products but also customization options for salons and wholesalers. This allows businesses to tailor their offerings to unique client needs.
Marketing Your Lash Services
One of the most effective ways to showcase the latest lash extension trends is through social media and your salon’s portfolio.
Tips for marketing trendy lashes:
- Use social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) to post photos, videos and before-and-after photos of new lash styles of your lash services.
- Offer limited-time discounts or packages on trendy lash extensions to drive bookings.
- Encourage clients to leave reviews and share their lash looks online to boost your visibility.
New Year, New Lash Look!
2025 is the perfect time for customers to refresh their look, a new set of eyelashes could be the perfect way for them to start a new year, giving them confidence, fresh, and stylish.
Therefore, this will be an opportunity for businesses to attract and retain customers with eyelash styles ranging from natural to bold, with many creative styles so that customers have many choices and confidently welcome the beginning of the new year.
And remember, at Vietnamlash, we provide eyelash extension products according to market lash extension trends, our consultants will consult directly with each salon owner and wholesaler to provide comprehensive solutions, including customization options upon request. So if you have any concerns, don’t worry. We’ve got you!
