Wet Set Lash Extensions: The Essential Trend for Wholesalers and Salons

Introduction

Wet set lash extensions – The latest trend that is taking the beauty industry by storm. Known for their durability and natural look, wet set lash extensions are winning the hearts of lash artists and customers alike. This is a golden opportunity for eyelash wholesalers, spa, and beauty salon owners to invest in the business. 

This article will delve into the benefits, potential and reasons why businesses should seize this investment opportunity today!

What Are Wet Set Lash Extensions?

Wet set lash extensions are a technique of attaching false eyelashes to real eyelashes to create an effect similar to natural eyelashes when wet. Wet eyelashes are created using ultra-thin eyelashes (usually 0.03mm – 0.07mm thick), but do not spread or only spread very little. 

We will use about 3-8 lashes attached to the natural lashes (depending on the thickness and strength of the natural lashes) without creating a fan. Wet eyelashes create a shiny, bold effect while still maintaining a natural look, helping the eyes look deeper and more attractive.

To make wet eyelashes perfect and durable, we have to go through the following steps:

1. Preparation:

• Clean natural lashes with a specialised solution to remove excess oil and dirt. 
• Choose the type of false eyelashes that matches the length, thickness and strength of your natural eyelashes. 

2. Create spike:

• Use a small amount of glue to bundle false lashes into small clusters (usually 2-4 strands). 
• Each spike is lightly dipped in glue and attached precisely to each real eyelash. 

3. Attaching lashes:

The spikes are attached alternately, with even spacing. To create ventilation and naturalness. 

4. Check and adjust:

• Make sure the lashes are not glued together. 
• Adjust eyelashes to become even and balanced.

Compare wet set lashes with other lash techniques:

Benefits of Wet Lash Extensions:

Natural look:

• The design helps your eyelashes look “wet”, sparkling and natural. 
• Best for those who like natural but attractive looks.

Durability:

• Thin, lightweight bundled eyelashes reduce pressure on natural eyelashes, helping to maintain them longer without causing breakage. 
• Proper glue helps increase the strength of false eyelashes.

Styling ease:

• Wet lashes can be easily combined with different makeup styles.
• Daily application and even important events.

Market trends of Wet Set Lash?

Wet Set Lash trend is leading the beauty industry with the perfect combination of natural, sophisticated, and modern styles. Reports from reputable market research organizations such as Mintel and Euromonitor have also clarified the great potential of this style:

Seasonal trends

According to Mintel, in the spring and summer of 2024, consumers especially favour gentle but outstanding beauty styles, with demand for products that bring natural effects increasing by 35% compared to the previous year. “Wet Set Lashes” completely meets this requirement thanks to its shiny and bright appearance, suitable for festivals or outdoor events.

Favourite customers

Millennials and Gen Z: Euromonitor’s report shows that more than 50% of young customers between the ages of 20-35 are looking for quick beauty solutions that do not require complicated maintenance. “Wet Set Lashes” not only meets aesthetic needs but also helps save time, which is a priority for this generation.

Modern consumer psychology: 85% of customers are willing to pay more for highly effective cosmetic products or services, according to a report by the Global Cosmetic Industry. This explains why “Wet Set Lashes” has become the top choice in the list of modern eyelash services.

Compete with other trends

Compared to traditional eyelash styles such as Volume Lashes or Classic Lashes, “Wet Set Lashes” stand out thanks to their natural glossy effect while still maintaining sophistication. Mintel’s report said that 40% of customers turn to beauty solutions that simplify the process but still ensure high personalization, and this is the great advantage of “Wet Set Lashes”​

Need for personalization in beauty

Euromonitor’s report predicts that demand for personalized beauty solutions will increase significantly, with the segment expected to experience strong growth through 2025 thanks to improved technology and consumers’ increasing want products that suit their own needs.

This trend is being driven by growing interest in health and transparency in beauty products, helping brands better position themselves in the broader market.

“Wet Set Lashes” is not only a temporary trend but also represents a modern lifestyle, fully meeting the elements of aesthetics, convenience, and flexibility. This is also an opportunity for spas, salons and wholesalers to capture market potential, thereby creating a difference and leading in the beauty industry.

Why Are Wet Set Lash Extensions the Top Choice for Salons and Lash Artists?

Wet eyelash extensions have emerged as a favourite among salons and lash artists due to their unique blend of aesthetics, versatility and applicability. Here’s why this technique is becoming the top choice:

For Salons:

• Service Differentiation: Offering wet set lashes allows salons to stand out in a saturated market.
• Customer Attraction: Clients are increasingly drawn to modern, innovative lash styles.
• Revenue Boost: These premium services command higher price points, increasing profit margins.

For Lash Artists:

• Easy to use: The process of applying wet eyelash extensions is very simple and suitable for even beginners.
• Saves time: Wet eyelash extensions use fewer lashes and skip the complicated fanning process, speeding up the application process. Saves time for both the eyelash artist and the customer.
• Delivers beautiful, natural results: Wet lashes can be adjusted to suit different eye shapes and individual client preferences. The gentle, glossy effect of wet lashes helps accentuate the natural beauty of the eyes while still remaining seductive.

Client Feedback:

“Since introducing the wet eyelash extension technique into the spa’s services, our number of customers has increased significantly. Many customers love this eyelash style because of its natural yet attractive look, especially suitable for many styles. Our staff is also easy to learn and apply this technique, it doesn’t take too much time but is highly effective. I’m really pleased to have chosen VietnamLash as a partner to invest in this technique to help the spa not only retain old customers but also attract more new customers.” — Spa Owner, Los Angeles, CA.

Wet Set Lash Extensions: A Business Opportunity for Lash Wholesalers

• Potential market: Wet eyelash extensions are popular with beauty salons and eyelash artists due to their high aesthetics and durability. With the demand for beauty increasing sharply, especially in the high-end segment, this is a golden opportunity to exploit this market. Wet eyelashes help salons make a difference and attract customers.
• Profit from premium products: Although the price of wet eyelash extensions is higher than traditional eyelashes, it cannot deny the quality and durability they bring, thereby helping salons optimize profits and retain customers.
• Differentiation and competition: Did you know? In a market flooded with cheap products, offering a premium eyelash service is no longer just about competing on price but also positioning your brand as a trustworthy, committed provider, bringing real value to customers.

How Lash Wholesalers Can Choose the Right Wet Set Lash Extensions Products

To excel in the competitive market, eyelash wholesalers must prioritize finding quality products and trustworthy suppliers. Here’s what to focus on:

Key features to look for

Eyelash material:

• PBT (Polybutylene Terephthalate): This is the most popular material, favoured for its lightness, softness, and durability. Eyelashes from PBT are often highly elastic, and not easily broken or deformed. Guaranteed not to cause damage. Irritating to the eyes, suitable for customers with sensitive skin. 
• Premium artificial hair: Has a lightly glossy surface, helping to create a natural and soft effect similar to real eyelashes. 

Avoid cheap eyelashes made from regular plastic, as they easily become stiff and uncomfortable to wear.

Eyelash thickness: For the wet set lash extension technique, the thickness of the lashes is usually from 0.03mm – 0.07mm.

• 0.03mm – 0.05mm: Suitable for creating super light eyelash clusters, ideal for the wet eyelash effect.
• 0.06mm – 0.07mm: Brings more density, but still retains a natural and elegant look. 

Note: Eyelashes that are too thick will lose their natural look and may cause discomfort to customers.

Lash curvature: Common curvature levels for wet eyelash extensions

• C-Curl: Creates a natural, gentle look, suitable for customers who like sophistication.
• D-Curl: More curvy, helps create a striking effect while still maintaining naturalness.
• L-Curl or L+: Suitable for people with drooping eyelids or small eyes, helps eyes look bigger and sharper.

Durability of lashes: Eyelash extension glue must be able to hold glue well so it does not fall off over a long period (usually 4-6 weeks).

• Elasticity: Eyelashes should be able to recover their original shape after when bent or pulled. 
• Waterproof: Eyelashes need to maintain shine and not deform when exposed to water or oil.

Holdability:

• With the wet eyelash extension technique, the spike clusters need to stay sharp and not spread out after application. 
• Wholesalers should choose eyelashes that have a good hold when working with glue, making it easy for the eyelash extension artist to shape them. 

Note: Poor-quality eyelashes will cause the spikes to lose their shape, reducing the effectiveness of the wet eyelash extension technique.

Reliable suppliers 

VietnamLash is proud to be one of the leading eyelash suppliers today, trusted by salons, spas and wholesalers who want to improve service quality with high-end eyelash extension product lines. With a commitment to providing superior quality products and comprehensive support services, we are proud to not only provide quality products but also be a trusted partner associated with our customers’ development.

Pricing and distribution

• Understand wholesale prices: Analyze market trends and competitor prices to set reasonable prices, emphasizing the premium value of wet set lash extensions. 
• Direct cooperation with suppliers: Direct cooperation with suppliers to get the lowest price, and optimize profits.

Why Salons Should Invest in Wet Set Lash Extensions

For beauty salons, investing in wet eyelash extensions is a strategic move that promises significant profits.

Revenue growth 

Wet set lash extension brings natural beauty but still stands out, in line with current customer trends – loving sophistication and modernity:

• Attract new customers: Customers are always looking for new and different experiences. Wet set lash extensions meet this need with their sleek and attractive effect. 
• Retain existing customers: Salons maintain customer loyalty by continually refreshing their service portfolio and delivering real value.

Differentiation and innovation 

In the fiercely competitive beauty industry, innovation is the deciding factor for success. Wet eyelash extensions allow beauty salons to:

• Create your own mark: Differentiate the brand by providing unique services that are not yet popular but have explosive potential. 
• Satisfy beauty trends: Customers increasingly prioritize natural beauty, which is why wet eyelash extensions are becoming a current trend.

Long-term benefits

Investing in wet eyelash extensions is not only a short-term solution but also brings long-term economic value:

• Save maintenance costs: High-quality lashes at VietnamLash have outstanding durability, minimizing replacement costs regularly. 
• Enhance service reputation: Quality products help build trust, bringing optimal experience to customers.

Cross-Sell Opportunity With Accessories

In addition to wet eyelashes, VietnamLash also provides support accessories such as eyelash extension glue, tweezers, and cleaning brush, etc. For salons like yours, providing this complete product package helps optimize revenue and, at the same time, create effective cross-selling opportunities.

Conclusion

Wet eyelash extensions are not only a current trend but also an investment opportunity for eyelash wholesalers, salons and beauty shops. By offering these innovative and modern products, you have positioned your business at the forefront of the beauty industry. Are you ready to seize your investment opportunity? Please contact VietnamLash or register for a consultation to receive detailed advice and sell wet eyelashes today. Don’t miss this lucrative opportunity!