Top 10 Valentine's Day Makeup Ideas of 2024

Top 10 Valentine’s Day Makeup Ideas of 2024

Valentine’s Day is just around the corner, and what better way to celebrate love than by pampering yourself with a stunning makeup look? Whether you’re planning a romantic dinner date or a night out with your best friends, we’ve got you covered with some trendy Valentine’s Day makeup ideas that will leave you feeling confident and fabulous. From sultry eyeshadows to romantic lip shades, let’s dive into the world of makeup magic!

Top 10 Valentine’s Day Makeup Ideas of 2024

1. Heart Shaker

This Valentine’s Day makeup look by @modernlover.jpg deserves to be in the Valentine makeup hall of fame. We’re blown away! Nothing screams Valentine’s than heart shapes, sparkly eyes of love and blushed rosy cheeks. The Korean-style gradient glossy lips brings to face a youthful and radient feel. 

Hearts are fluttering everywhere this Valentine’s Day with @sourandnasty’s makeup look. To achieve this look, draw little hearts with pink and red eyeliners in a cat-eye upward trajectory. Apply a bold pink lipstick for extra impact. 

valentine's day makeup ideas
Heart makeup looks are perfect for Valentine season.

2. Red Lips 

Red lips are for the classic romantics. Create a romantic and powerful Valentine’s Day makeup look by rocking a red lip. For a trendy touch, go for a glossy finish. It’s not just about the color; the mix of matte and gloss adds a playful vibe, taking your lip game to a whole new level.

Fun fact: Red lipstick became a symbol of feminism in the 19th century as women’s rights movements flourished. It’s a symbol to express their desire for equal rights.

valentine's day makeup ideas
One of the classic valentine’s day makeup ideas is bold red lips

3. Soft glam

Softly blended eyeshadows in warm, earthy hues create a mesmerizing gaze, complemented by fluttery lashes that add a hint of drama. Ditch the heavy baking powder and bold contour kits! Grab a fluffy kabuki brush and gently buff some cream bronzer along the edges of your face. This touch of bronze will give your face a warm, defined glow, keeping it natural and filtered. The lips, painted in muted shades, complete the look with a touch of subtle glamour. 

Nick Lujan, the global director of artistry and education for Kevyn Aucoin, says that the concept of soft glam is not excessive. According to him, this trend is all about taking care of every aspect of your features but using gentle colors and textures that look natural.

valentine's day makeup ideas
Soft glam makeup is bringing romance in the air.

4. Dewy and Understated

If you don’t have time for all the glam this Valentine, this simple Valentines makeup look is for you. Imagine a dew-kissed morning where the sunlight gently caresses your skin. That’s the vibe we’re going for. Start with a light coverage foundation to let your skin breathe. Dab on a hint of rosy blush for that just-pinched glow. Keep the eyes soft and dreamy with neutral eyeshadows and a touch of mascara. A dewy highlighter on the high points of your face will catch the sunlight effortlessly. Finish the look with a rosy lip balm for a fresh, effortless feel. 

valentine's day makeup ideas
Letting your natural skin shine.

5. Kim K Smokey

Let’s take it old school to the ’90s vibes by rocking a lip liner that’s a tad darker than your lipstick shade. To get that Kim K Oscars after-party glam, grab a black eyeliner and define those eyes. Amp it up with a touch of warm, brown eyeshadow. Top it off with a bit of contour magic to highlight those cheekbones. Time to slay the throwback look!

Kim K makeup
Kim K Valentine’s day makeup ideas

More trends to look forwards to this 2024? Check out:

6. Velvet Mauve

Get ready to embrace the cozy vibes of Seoul winter with the Velvet Mauve look! It’s all about that perfect balance between a radiant glow and a hint of velvety sophistication. 

As you grace the bustling city with your presence, your eyes captivate with a subtle wash of soft lavender shadows, expertly blended to perfection. A swipe of muted mauve lipstick completes the look, imparting an air of understated elegance. 

Korean makeup look
Feel the grace of Seoul in this romantic mauve makeup look.

7. Rock lover

Spice up your Valentine’s Day look by adding some bling to your eyelids! Try a dazzling rhinestone-inspired eye makeup for a unique and exquisite feel. Make your eyes pop with a sleek black winged liner, a white lower lash line, and the sparkling touch of rhinestones. It’s a surefire way to stand out and shine on Valentine’s Day! 

valentine's day makeup ideas
@makeupbysamanthaharve ‘s valentine’s day makeup ideas

8. Three-Shade Eyeshadow

Get three eyeshadow brushes (so you don’t mix up the colors, you know?). Get some purple, pink, and lavender eyeshadows. Put the lavender shade on the lower part of your eyelid. Take the pink shade and blend it from the inner corner of your eye up to your eyebrow using a short, dense eyeshadow brush. Lastly, blend the purple eyeshadow along the outer V of your eye for a winged look. Easy peasy!

purple makeup
Purple valentine’s day makeup ideas

9. Glossy Lids

Shiny eyelids: You’ve spotted them everywhere on Instagram and the catwalks. Give this trend a shot for Valentine’s Day—don’t worry, it’s easy peasy, even if you’re not a beauty pro. 

Choose your favorite color (we’re really into vibrant pinks, blues, and lavenders). Grab a fluffy eyeshadow brush and apply the pigment to your eyelid. Use a pencil brush to bring that same color to your lower lash line, starting from the inner corner and sweeping outwards. If you want extra pop, line your waterline with eyeliner for some contrast. 

Last step, to give your lids a beautiful glossy finish, avoid using lip gloss (it’s too sticky). Instead, opt for a cheek or eye gloss designed for eyes and cheeks. And voila, editorial dream comes to life!

glossy eyes
Glossy eyes valentine’s day makeup ideas

10. Plum smokey

Makeup artist @valeriaferreiramakeup executed this beautiful makeup on “Snow White” actress Rachel Zegler for the ​​Tiffany & Co. 185th anniversary star-studded event. Zegler’s eyeshadow gives off a wet-look shine, and it’s the perfect understated smokey in these purple and taupe tones. To complement the eyes, the skin is bronzed to perfection, and a dab of satin nude pink lips are the perfect touch.

purple makeup
One of the best Valentine’s day makeup ideas for a girls night out  


Valentine’s Day is a wonderful opportunity to experiment with different makeup looks and express your unique style. Whether you prefer a classic red lip, a flirty heart pink vibe, a sultry smokey eye, or a soft glam glow, there’s a Valentine’s Day makeup ideas for every mood. Have fun exploring these styles, and remember that the most important thing is to feel confident and beautiful in whatever makeup look you choose. Happy Valentine’s Day, and may your makeup be as fabulous as your love!

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